Our promise is to care for each other and the world around us by getting dressed in a new way.

What if you could wake up and know that your child's outfit had been picked out for you ahead of time?

What if every day they got to wear their favourite clothes - the perfect fit, colour and style?

What if a whole coordinated wardrobe arrived as needed each season, washed and ready to wear?

And what if you could get those clothes locally, ethically and sustainably? 

Let's make this change together so your family will start mornings with clarity and ease. 



To create a future where families live simpler lives with more time for what matters. To be part of a movement toward an economy powered by circular design, with sharing and reuse as the new standard and ownership fading into obsolescence.


Opening up space and time to focus on living life better by eliminating clothing waste and excess. Connecting people to the community around them by sharing resources (including knowledge and materials). Communicating fun, style, thoughtfulness and beauty through fashion. Making old things new again; finding treasures in a sea of discarded things. Creating new norms that act as catalysts for more positive change. Raising awareness about the old habits that do harm.


Honesty - let's face the truth of where our clothing comes from, how it's made, and by whom. Creativity - let's not settle for the status quo, but generate a cleaner, safer, happier and more resourceful way to dress. Beauty - Fashion is a simple, visual way to communicate with others. Let's make the message about what we love and who we are instead of about following consumer trends.

Join the Phoenix Community


Join our community now by ordering your first wardrobe box. Sign up for email updates to participate more in the circular community.

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